Now, according to MovieWeb, directors Joe and Anthony Russo have said that most of the times, directors actually use any footage they have to make a trailer.
So regardless of whether that footage is in the movie itself, it could end up in the trailer.
Apparently, Joe and Anthony Russo have done this as well with the Endgame trailer.
“We use all the material that we have at our disposal to create a trailer. We look at the trailer as a very different experience than the movie, and I think audiences are so predictive now that you have to be very smart about how you craft a trailer because an audience can watch a trailer and basically tell you what’s gonna happen in the film…
We consume too much content. So at our disposal are lots of different shots that aren’t in the movie that we can manipulate through CG to tell a story that we want to tell specifically for the purpose of the trailer and not for the film.”
They explained that is it because directors want viewers to fully experience the magic of watching a movie for the first time.
“We talked about all scales of marketing,. The thing that’s most important to us is that we preserve the surprise of the narrative. When I was a kid and saw The Empire Strikes Back at 11 a.m. on the day it opened, it so profoundly moved me because I didn’t know a damn thing about the story I was going to watch. We’re trying to replicate that experience.”
What do you think of this tactic? Let us know and watch the trailer again below.
