“It was my idea to create something that looked like a film poster. “I’ve wanted to do that for a few albums – some kind of slightly vintage movie poster. That hasn’t worked out, but this time, once we started working on videos with this director, Lance Drake, we realised it would be cool.”
The band approached digital artist Kyle Lambert, creator of the artwork for Netflix’s show “Stranger Things”.
“We wanted to do it properly: we had to find the right person, it had to be illustrated by hand, it had to actually look like a movie poster. We looked at a few different people, but I knew that Kyle, who did Stranger Things, would be the one.
I’d seen a load of his work aside from Stranger Things and I knew he could nail it. Colour-wise and stylistically, we gave him a little direction, and he knew exactly what to do. And now I’m glad that the idea finally came to light. Plus, at night time, on an LED billboard, it’ll look awesome!”
Check out the awesome artwork below!
